Uncover the real "job" customers hire your product to do. Goes beyond features to understand functional, emotional, and social motivations. Use when user says "jobs to be done", "jtbd", "why do customers", "what job", "customer motivation", "what problem", "user needs", "why do people buy".

发掘客户真正雇佣你的产品去完成的“任务”。超越功能层面，理解功能、情感和社会层面的动因。当用户提到“待完成的任务”“JTBD”“客户为何”“什么任务”“客户动机”“什么问题”“用户需求”“人们为何购买”时使用。